I've been fortunate to grow up in various parts of the USA, as well as in Japan and Mexico. This unique blend of cultures and experiences has profoundly shaped who I am today, helping me capitalize on the opportunities and circumstances that life has presented.

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The Urquia name originated in Basque Country (Northern Spain) and it means ‘birch’ a tree symbolizing growth, renewal, and stability because of their adaptiveness and resilience under harsh conditions. Like the birch, I too am highly adaptable and like to think that I thrive in a variety of conditions.

As the son of immigrants, I feel a strong responsibility to adapt and excel. My goal is to leverage my experiences and learn from those around me to hopefully make a positive impact on those who need it most.

I was most recently on the Founding Team at Marco Experiences, a multi-product marketplace for bringing employees together through extraordinary experiences and custom events where I managed the day-to-day business and teams responsible for Business Operations, Finance Operations, People Operations, Marketplace/Product Operations (including new Product Launches), Experience/Event Operations and Support efforts across our platform.

Prior to that, I was Chief of Staff to Chief Product Officer at Silicon Valley Bank, Special Projects Lead at Bungalow and Chief of Staff to the US Managing Partner + Strategy Consultant at Capco to F500 clients.

As an Operator:
- Launched 2 Marketplaces (Virtual Experiences, In-Person Experiences)
- Launched 2 Service-based Products (Retreats, Venues)
- Managed an Enterprise Pilot for Public Co. with 3k+ Org
- Oversaw Service Delivery for 900+ Customers across 000s of transactions totaling $MMs in GMV
- Sold largest Transaction in Company History (2x)
- Critical to the evolution of Product Roadmap and Feature Suite
- Scaled Company from 4-20+, directly managing largest team in org
- Access Control Migration (Keys to Digital Locks) incl. SOPs + System Configuration and Integrations
- Offshoring of Lead Generation and implemented Lead Scoring System to reduce SAC by 60%+
- Stood up Referral Partnership with Furniture Rental Provider

As a Consultant:
- 15+ Engagements across 7 Clients, including Business Development efforts >$4M ARR
- CoS during divestment of 800+ org from FIS and sale to Clayton, Dublier & Rice (Private Equity)

I like to put my early stage operating experience to use by helping other founders and teams. With years of experience in scaling startups, I can help with strategic guidance and hands-on support - whether it be fractional or advisory.

Having worked in marketplaces multiple times, I'm naturally drawn to the business model. In my opinion, some of the best marketplaces maximize outcomes for all entities - Customers get the best product or service and Suppliers provide their product or service most efficiently, maximizing the economic outcomes.

I think there are several opportunities for narrow marketplaces to have Operating Systems integrated into them to maximize service delivery (ex. Event Planning, Interior Design, Brand Design, etc.). I'm interested in exploring how we can optimize efficiency of service providers by giving them an OS to centralize their work and then building marketplaces for them to sell their services or goods - i.e. Vertical SaaS opportunities.

Separately, I'm interested in Residential Real Estate - specifically the Home Renovation market. I think there are specific steps in the value chain that can save time and money through the use of technology - ex. Architectural Plans, Code Compliance, Permitting, etc.

So for now, I’m doing a lot of learning as I explore some new ideas and build some prototypes. If any of this is interesting to you, let’s chat!